Product research & design
Understand customer tasks, test assumptions and design interfaces that help people complete what they came to do.
We design, build and improve digital products.
We partner with product and technology teams to take websites, apps and platforms from idea to launch, with measurement built in from the start.
What we deliver
Build something new, improve a live product or bring specialist skills into your team.
Web, app & platform delivery
Take a website, app or platform from scope and design through engineering, testing and launch.
Digital analytics & optimisation
Define what success looks like, implement tracking and identify where customers struggle.
AI & automation
Assess where automation will help, prototype it against a real task and integrate it with the systems your team uses.
Technology strategy
Turn business priorities and technical constraints into a practical roadmap for investment and delivery.
Specialist support
Bring experienced designers, analysts or delivery specialists into your team for the work you need to move forward.
Telecoms
EE
Designing and measuring a new marketplace feature
We mapped how customers would shop the marketplace, used behavioural data to shape the designs and implemented Adobe Analytics tracking. From launch, the team could see which product views led to a basket addition.
Case study coming soon
Automotive
Mercedes-Benz UK
Helping customers find their next car
We designed a guided vehicle finder around buyers’ needs, preferences and budgets. Customers could narrow the range to a relevant shortlist before making an enquiry.
Case study coming soon
Loyalty & travel
Avios
What can my Avios balance buy?
We designed a way for members to compare trips with their Avios balance, see which dates were available and understand how much they would need to pay in cash.
Case study coming soon
The right expertise, the way you need it.
Choose how much responsibility you want us to take, from working in your team to leading delivery.
Embedded specialists
You lead the work. Our design, analytics or delivery specialists join your team and work to your priorities.
Good for: extra capacity or skills your team doesn't have yet.
Specialist projects
Bring us a defined piece of work. We agree the scope together and take responsibility for delivering it.
Good for: research, audits, experiments and proofs of concept.
Full product delivery
We lead the agreed scope through design, development, testing and launch, with measurement in place and a clear handover to your team.
Good for: new products and major rebuilds.
Share your goals. We'll help you find the right fit.
Discuss your projectThe roles behind delivery
We choose the mix of specialists with you, based on what your product needs. You work directly with the specialists involved, with one delivery lead coordinating the project.
Shape the product
- User researchers
- Talk to customers and observe them using the product so you can see which problems are worth solving.
- Product & UX designers
- Turn those findings into prototypes and test them with users before your team commits to a build.
Build and test
- Engineers
- Build the agreed designs, connect them to your systems and test that the product is accessible and ready to release.
- AI engineers
- When AI is part of the brief, test it against real tasks and define when a person needs to review its output.
Measure and steer
- Analysts & data specialists
- Agree success measures before launch, validate tracking and show where customers struggle once the product is live.
- Delivery leads
- Agree priorities with you, resolve blockers across the team and make sure your team has what it needs to run the product after launch.
Discuss your project
Tell us what you’re building, where you are in the process and what needs to happen next. We’ll discuss the brief, the support you need and how we could work together.
A short outline is enough to start the conversation.
enquiries@digiteq.uk